It’s time to reflect on the year in music! This month, we’ll be highlighting Jam of Today’s favourite albums of 2025. Working our way up to the #1 album, which will be revealed on the 31st of December, we’ll go one by one past this year’s favourites. Today, our #4: ‘COSPLAY‘ by Sorry.

It must’ve been a harbinger, seeing this band’s show on the 10th of May at Camden’s Electric Ballroom. Perhaps, those brand new and unreleased songs they played that evening already told me all I needed to know: this band will be releasing the best indie rock album of the year. Courtesy of Sorry, the London band fronted by Asha Lorenz and Louis O’Bryen who during that particular gig performed 9 out of 11 songs off of their 3rd album ‘COSPLAY’, which went on to beat all other indie rock acts to create the most interesting and best album within that genre of 2025.

I realise I’m quick to attach a genre to this band and album: indie rock. On one hand because it’s literally what I do for a living (I classify music videos by attaching all sorts of data to them) but also because indie rock in 2025 is a lot more interesting than it has been in recent music history. I vividly remember the teens of this century, blogging on my old blog and highlighting one non-descript indie rock band after another basically every day of the week. Those days are long past us, or so Sorry has proven with their 3rd grand slam.

“It’s just a bit annoying to be called post-punk or grunge because I don’t think we are that”, Louis O’Bryen once said in an interview after the release of their debut album. Fair enough: a few albums onwards, on ‘COSPLAY’ the band yet again swerves towards all edges of what would be considered indie or alternative. It makes it hard to pinpoint what it is exactly, though that forms the main strength of this album. Each and every song is interesting and different in its own right. Sorry have drilled their own sound into ‘COSPLAY’ and leave nothing up to the imagination. ‘Echoes’, which is one of my favourite songs off of the album and what I would consider a staple Sorry song, kicks off the album in a phenomenal way, to swiftly transition into the catchy and danceable ‘Jetplane’, one of the few singles released ahead of this album. It’s the first of many surprising twists to this album. ‘Love Posture’ has some vibe to it you would expect from both Fontaines D.C. and Kneecap. ‘Antelope’ features a string section, and then there’s ‘Today Might Be The Hit’ which is the happy-go-lucky sounding pop song which is still drenched in that sarcastic and sorrowful Sorry-sauce. All the way up until album ender ‘JIVE’, the opening song during their aforementioned gig in May, ‘COSPLAY’ surprises and entertains and shows how much Sorry is setting a new standard for indie rock: a somewhat chewed up genre that was longing for a brand new and sexy impuls. This band gives it exactly that and also happens to make sure they do what not many others can: stay true to their own, original sound.